Huwebes, Nobyembre 22, 2012

A miracle juice from Davao

A miracle juice from Davao

By Lorry B. De Jesus
Fruit juices are definitely a refreshing beverage but one fruit drink in Davao City makes its distinct entry in the market as a “curing” juice, thus,earning the name “Miracle Juice”.
Made from Calabash fruit produced by Mary’s Miracle fruit which is owned by Ate Bhie or Bilma Masamloc Fuertes, the miracle juice is supposed to help cure illnesses such as cancers, multiple metastasis and pneumonia.
Ate Bhie started this business when she participated on the Kadayawan and Araw ng Davao trade fairs. Inquiries from the participants and prospect clients on miracle fruit triggered her attention and interest to start a business on the fruit as she has the knowledge as well as realizing the fruit’s effect in the immune system.
“I realized that there’s a demand in miracle fruit and I observed this during my six months display in NCC Mall in Matina, Davao City. So I’ve gone into many researches to prove the benefits. And Mindanao is abundant in miracle fruit-kalabastre,” says Ate Bhie.
At first, Ate Bhie started the juice for a personal consumption as she was also forced to process the juice for her husband who was hit from stroke four times.  Since they don’t have enough money for the medicine maintenance, they consumed the miracle fruit --which is way cheaper than prescribed medicines—with high hopes. Fortunately, her husband was cured in just ten days.
Ate Bhie is 53 years old, with four children and blessed with three granddaughters. A graduate of B.S. in Public Administration from USP-CAS formerly Mindanao State University she held several positions in the government and in private institutions: she was a barangay official for 10 years, member of Philippine Army Reservist, a chairperson or third district women sector-Davao City and a founder of the Vegetable Industry Council for Mindanao(VICSMIN). She is also a member of Floriculture Industry of Davao City Incorporated, proud co-operator in UP Mindanao propagation ofNepenthes truncate or commonly known as Pitcher plant, and an active member of  Alpha Sigma Phi (AKAP).
Problems & Solutions
Although miracle juice is known in Davao, it has not made its mark on the market due to lack of research and study on its benefits. Ate Bhie knew all of these too well but believing in the juice’s healing wonders motivated her to pursue her newfound venture. Through these, challenges sought ways to look for solutions. She sought financial assistance from the Women Sector, City Government of Davao under SEA-K livelihood assistance program. She also did thorough research for the packaging as well as controlling the fruit’s odor. She also sought suggestions from her customers to help improve the product’s taste and presentation.
Ate Bhie was able to conquer all her apprehensions and now her business is gradually thriving which is now managed by her entire family.  She still joins trade shows especially in Manila as she believes this will be the first step in capturing a bigger market. Her advocate is supported by by the Department of Agriculture.
“I won’t also stop researching not only about the juice but also to the other beneficial results from Miracle juice and other possible products from the fruit itself. And I am very proud to tell everyone that generally we see the great potential to expand our business not only here in Davao or in the country but also to export it,” she says. , Ate Bhie plans to have her own processing plant, equipment, packaging, labelling and expanding the outlets for her products, For my 1-2 year plan, I would establish a manufacturing plant and 5 branches in Mindano. In 2-4 years, I hope to have put up more branches nationwide and within five years, export my product,” says ate Bhie. She encourages everyone putting up a similar business to study the process and effectively produce the juice’s healing results needed by the human body. “Just believe in your skills and make careful planning. Spread the good news and share the knowledge to everyone,” she says.
Short description:
Calabash is a common name with an evergreen tropical tree 25-40 feet high, with spreading branches and broad head. It has a rough bark and simple leaves with its scientific name Crescentia cujete.Calabash Tree has cauliflorus flowers that appear directly from nodes on the trunk and branches. The flowers are 2 inches long with yellowish corolla with red or purple veins. Calabash produces very large green smooth fruit resembling a gourd that have a hard thin shell. The fruits are large, globulose up to 12 to 14 inches in diameter. Inside there is a pulp that has medicinal applications. The flat seeds are small and embedded in the pulp. Fruits take about six months to ripen.
(Gilman, Edward F. 1993. Fact Sheet. Florida Cooperative Extension Service. University of Florida.).The Calabash tree originated from Central America.
Reaching the size of a large melon, the shell of the Calabash fruit is used for containers, scoops, cups, crafts, and artwork. The dried fruits are often used for ornamental purposes.
When canoeing, people will use it to bail out water and scoop up a fresh drink as needed. The wood is very hard and stiff. Small branches are fashioned into sticks for use in disciplining children. The stiff wood delivers painful blows to the body and wicked raps across the knuckles. The dried fruits are widely used as utensils and are used to make musical instruments called maracas, a Cuban instrument made of a gourd filled with seeds or beads that rattles when shaken. Maracas are usually played in pairs.
To know more about the Miracle Fruit, contact Ate Bhie at 0939-8421471. 
Note: Some infos taken from National Tropical Botanical Garden record.

6 (na) mga komento:

  1. hi, thanks for your inquiries,

    just text ms bilma tru this number 09398421471.

  2. Ano po ba ang prosiso sa paggawa ng juice na ito?

  3. Magkano po ba ito?...puede ho ba kami maka-discount?...para makapag-negosyo nito?...

  4. hi Vincent pde mo po tawagan o itext ang number n ito 09398421471 para sa karagdagang kaalaman.,thanks sy queries